Pemco Insurance

If you live in the Northwest, you have probably seen these images on busses and billboards. They are part of the hugely successful campaign by DNA Brand Mechanics for Pemco Insurance called Northwest Profiles, with the slogan, "We are a lot like you, a little different." Thanks to super clever AD Lonnie Weiss and photographer William Anthony. And special thanks to Nikoma, my assistant who ran after Stella, our "model" dog when she tried to run into Greenlake traffic. Stella is doing fine; even after some scolding from her owner.