There is a look that I am trying to nail, the artfully lived-in space. We have all seen it done poorly from all the years of stock imagery, and since the last few years in advertising have been all about authenticity, it's something I always strive for. That sort of languid living, effortless but always clean. Today, I styled a high-end condominium in Seattle for their upcoming ad campaign. Here are a few outtakes from our day of shooting. Pictured above are Chanel and Laboutins chillin', my friend and assistant Matthew having his way with a party vignette, and advertising photographer Jules Frazier shooting one of the living rooms we worked on to perfect.
www.julesfrazier.com
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