New Look for a Heritage Line





Recently wrapped Eddie Bauer's Fall 2011 lookbook/e-commerce shoot. Worked with a new photographer and some great well seasoned male models, Ed and Aric. If you ever wonder why models get paid so much for doing their job, you must work with a model that is inexperienced and then shoot with one that is busy and you will quickly realize that the latter are worth every penny they are getting paid. A good model knows to move incrementally and know where their mark is in every shot. Simply, they deliver. Look for the images on the company website early September2011.