Fun with Math and Paper

I've been a fan of Pendleton Woolen Mills for a long time. They are truly one of those great American heritage lines that produce heirloom quality products. This is why I was so excited to be brought on as a stylist for their Holiday ad campaign. Part of my creative process is collaborating with other artist working with different materials. Enter Celeste, Lytaing and Marisa-three incredible artists doing interesting installations with paper. Our challenge was to create larger than life holiday fantasy sets, which was really fun to work on, and also challenging. How do you construct a 14foot accordion bow and not have it collapse on you in the middle of a shoot? The answer is MATH and tyvek!
Pictured above are some of our preliminary mock-ups and the finished props that I installed at Sandbox Studios in Portland, Oregon-the company's homebase. I love the shot of Celeste and her studio with all the paper cutouts strewn all over the floor. Look for the finished images in their catalogs and stores worldwide this winter!