The Importance of Fit, Reinforced

Just coming off a three week stint. We styled the Spring/Summer 2011 collection for Eddie Bauer, two art directors, one photographer, and a multitude of crew. I have always been a stickler for fit; I think you can make something inexpensive look elegant when the clothing truly fits the wearer. Hundreds of pairs of pants, shirts, jackets and accessories all being shot so micro that we spend our times, pulling, re-draping, shaking out, pinching, pinning, hemming, lenghtening, adding inserts, and all the other tricks of the trade I have learned over the years. It was a great exercise on fit. Here are a few outtakes from our shoot: our British tailor Sally, wardrobe stockist Melinda, super AD Christine Wingate, MUA Tom blowing some hair and my trusty assistant Kelly showing the bane of her existence, the faulty watch that had to be rigged so often, she would have made McGyver proud.