The Kindle Fire Project

I recently styled a two week commercial shoot for the launch of's Kindle Fire. Needless to say, we were all on strict non disclosure agreements. Technology shoots tends to be this way. We were shooting in public spaces so we had built these screens to cover the device. All very top secret, all very fun. Shooting in public, specially when there is foot traffic, can be hilarious at times. People tend to be curious about what is being shot; is it someone famous? can i be in it?
The above images are a small sampling of a larger campaign. I will be sure to post more pics as it becomes available.